The national pilot, in plain terms

What a pilot gives you, and what it costs.

No slides. Here's exactly what we'd stand up for your regions, how it arrives, and the terms. If it doesn't earn its place in the first month, you walk.

How it runs

  1. You tell us your regions and format. Which parts of the country your team covers, and whether you want a weekly CSV per region, one national file, or an API feed.
  2. We build it and send the first pack within days. Every new food business that registered that week across your regions, matched and flagged.
  3. You run it for a month, free. Give it to your agents, load it into your CRM, see whether it turns into signed merchants.
  4. You decide. Keep it at the agreed monthly price, or walk with nothing owed.

What's in every row

FieldWhat it is
business_nameThe venue, as registered with its council
typeCafé, takeaway, restaurant, pub, mobile caterer
address · postcodeFull premises address
region · councilSo you can split the feed by agent patch
company_name · number · inc_dateCompanies House match on every limited company
pecr_emailableWhether it's lawful to email under PECR (Ltd vs sole trader)
registered_weekThe week it appeared on the register: your timing signal

No personal data. Everything is drawn from the public food-hygiene register and Companies House, under the Open Government Licence.

The terms

First month
Free for the whole pilot
Then
from £249/mo national, or regional from £79
Enterprise / API
Custom: full feed + API + your branding
Commitment
None, cancel any time
The national build is us turning the register on for your regions during the pilot. The data is nationwide and public, so it's purely a question of coverage: the pull already runs for seven regions, and the numbers hold up (Birmingham and Leeds each have hundreds of new venues on the register). That's why the first month is free and on us to prove.

Pick your regions

Reply with the areas your team covers and whether you want CSV or API. We'll stand up the pilot and send the first pack within days.

Email hello@openedthisweek.co.uk →
Built only from public FSA food-hygiene & Companies House data under the Open Government Licence v3.0. No personal data is included. National feed overview · openedthisweek.co.uk